With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Brand plays a strategic role in the success of any business. Relative brand values can be of significant in determining the acquisition values. Brands increase consumer willingness to take the risk of buying even premium products if they are convinced that it is from a credible source and they trust the manufacturer. Along with a brand name a logo or symbol also help people to recognize the product. It is for this reason that the brand is often registered. Once registered it becomes the property of the company. The trade mark is a very valuable asset of a company and companies spend valuable resources in legal fights to protect themselves when competitors create confusing symbols and trade marksConsumer decision making is made simpler when the consumer is familiar with the brand because the consumer develops confidence and faith in such brandsA good brand name prolongs the life of the product on sale for many years. It will also help the company get a good market share if the company’s brand is well recognized. Further, the company can produce more products under the same name and reduce the time and promotion expenditure in selling the new products.It gives a legal right for the company, making the company beneficiary of all the positive effects and also makes the company responsible for any damages or any negative effects that the brand may have caused.Brand Valuation and its ImportanceIt is important that organizations work hard to create strong brands and nurture them carefully. Brands thus created generate revenue for a number years in the form of sales and also have some intangible name associated with them due to the “good will” generated by them in the market. For these reasons, the brands should be valued like any other assets of the company. If the company were to go for sale the price of the shares will naturally be based on the brand image and the value associated with it.Valuation of the brands helps in accounting in areas like balance sheet reporting, tax planning, licensing and franchising, mergers and acquisitions, investor relations,borrowing and legal protection.From a marketing perspective brand valuation is useful to determine budget and allocate resources on high priority, track performance and see if the marketing teams are able to value or not and also to examine if the strategies need change.Brand value increases the credibility of the top management to motivate the line managers within the organization, on the performance of the company and increase their confidence levels and loyalty. It helps to plan the new products and see what extensions should be added especially to make best use of the high value brand names.Brand valuation methods used by different evaluatorsDifferent approaches have been used to determine the brand value. There are some well known professionals like Deloitte and Interbrand, who determine the brand values and publish them in Business magazines. A list of top 100 brands is published every year in Business week. Some major variations in approach to brand valuation are mentioned here.1 The Market Transactions method-studies the transactions comparable to the brand being valued provided there are enough transactions and there is no tie up between the transactions and other assets2 Cost Method- Here the cost of obtaining brand recognition through advertising and marketing is taken into consideration. This method cannot be easily used for established brands where the cost of advertising and brand recognition are less compared to new brands.3 Income Method- In this method the relief from royalty is estimated to assess the brand value. This implies that the cost of renting the brand is assessed by the valuator. That is, how much will some other company pay to rent this brand name? This can be done by finding the licensing value of comparative brands in the market and the specific features of the brand being valued. The main elements of this method are the sales by the company and future growth, the expected life of the brand, how the brand value will decline with time and the taxes.4. The Interbrand method consist of assessing the future earnings of the brand, discount the future earnings to present value, deduct the cost of owning the tangible assets to arrive at the value added by the intangible factors and finally assess the risk associated with these earnings. The risk is dependent on the brand’s competence to gain market dominance, remain stable in the market and the possibility of the brand breaking into international markets.Who would be Interested in Brand Valuation?
A list of top 100 global brands is published each year. The list is highly useful in many ways. Often, the advertising agencies or chambers of commerce of many of the countries are interested in getting the brand with in their countries valued. Many countries like to know that they host the most valuable global brands. Interbrand is one the publishers of top brands lists each year. Frequently majority of the brands in the high ranks are American along with some Finnish and Japanese and other brands. The gains and losses are good indicators are Corporate Brand management and can reflect the chase in consumer franchise a signal for Corporate performance review.The global brand list is dominated by American brands, brands of Japan, Germany, Switzerland, France, Sweden, Britain and Netherlands. It is rare to see the Chinese brands despite growth and market size. The Chinese brands have not been able to bite a good chunk of the global market though their presence is increasing. In ASEAN markets the brands from China have a a noticeable presenceIn markets like Malaysia where public sector is dominant brands like Petronas (Oil company), Malaysian Airlines, May Bank are some brands that come out on the top. It is possible that many private limited brands are not included due to lack of reliable and accurate data. In Singapore some brands like SingTel, UOB, DBS Bank, Asia Pacific Breweries, Shangri-la, Singapore air lines dominate the list frequently.In India Reliance, Tatas, HUL, Wipro, Procter and Gamble. Reckit Coleman, Colgate Palmolive are some of the brands that dominate. State Bank of India is also among top brands. These brands have gained a good presence in the global markets as well.Brands can be of immense strategic relevance The differences in brand values may be more indicative of future revenue generation potential and competitive strength of an organization. Thus the brand value differences may mean more than the market share and relative market share used in strategic analysis.Brand Valuations skillsBrand is a key assets of a company. Brands just cannot be associated with costs alone but must also be evaluated from the intangible perspective. We are now recognizing that the company value is dependent on the intangible component more than the value of tangible assets when an acquisition or merger takes place. The gut feelings seem to play a role. Investors in share markets, especially, those who look at the value from long term perspective seem to focus on an organizations brand and the ability of the company to sustain the value.Valuing brands is an ongoing phenomenon. The methodologies used are not optimal. There is need to incorporate the soft factors that count like the brand values, the brand relevance and identity and the brands ability to manage these factors in a changing environment are very critical and basic to the brand valuation. It is here that the brand managers and the analysts need to sharpen their skills.

For any firm to have impact in the market place there is need to implement sound business promotion practices that touch on your target audience needs. The customer is the most important factor, which is if your company wants to succeed. Hence, as a business owner find ways of making your consumer feel that they cannot do without your products or services.

Advertisement is one way for bringing about this feeling from potential customers. Advertisers have two basic tasks. First, they must try to incorporate into the customer’s memory those brand differentiating features that the buyer is likely to use to making a purchasing decision. This is because most of the times, a purchasing decision is reached at using emotions and feeling.

Secondly, these attributes must be easily remembered by the consumer. Ways of achieving this include more frequent repetition and reminder material at actual point of purchase that reminds the consumer of what was said by the advertisement message when it was first aired. The repeated message mostly should dwell on the strong points of the product or service.

When you observe keenly on companies that have flourishing business brand, you will discover that they have always stayed on top of their customer needs. And one way of doing this is realizing what customers need and want to hear and sending this message through quality and catchy advertisements.

Advertising is a marketing strategy that if embraced and implemented tactfully will help increase sales hence business promotion. Link up with established marketing companies that will help your business brand get recognition and respect in the market.